Benzāo
Designer Briefs Challenge - 2024
For this design challenge, I developed a complete brand identity and a custom menu card that reflect Benzão’s
modern yet cozy personality. The visual language embraces a comfortable, plant café atmosphere, blending
natural textures, soft curves, and a calming blue accent that nods to Brazil’s coastal charm.
The menu is thoughtfully designed to highlight sweet treats alongside both hot and cold brews, capturing
the indulgent, inviting spirit of the space. The overall intention was to evoke warmth, comfort, and a sense
of friendliness, while maintaining a fresh and modern appeal.
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