Māramatanga Te Ao Māori


Student Project  -  Bi-cultural Worldview
 -  2024


This project aimed to address the gap where te reo Māori has been overlooked in primary schools.
Māramatanga Te Ao Māori is about creating new ways to explore Te Ao Māori beyond the classroom.
Inspired by my time as a design student, I wanted this project to help kids and families connect with
Māori culture and language in a fun, accessible way. In collaboration with McDonald’s, we’ve added
 this experience to the Kids’ Meals menu to make language learning engaging and approachable.

Campaign
McDonald's Collaboration
Integrates Māori Values
Product Design

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Let’s have a chat 💬                                                                                           
ellen.j.homewood@gmail.com